Anyone else skip over preaching clips on social media? I’m a Pastor – and even I do it. I think with more and more of our preaching online, we have to ask ‘why’?
You want to know the real reason why live preaching doesn’t translate that well to social media? It is not a communication form that is designed for that platform.
Live preaching is to people in a room. It has a physical dynamic. There is a connection – and the 2-way experience draws something out of the preacher.
To be effective online, we need to ask, how can we best have a connection, and build a dynamic with our audiences on Insta, Youtube, or Facebook?
Here’s the key – we need to repurpose our content for online. That means evolving from preaching clips to platform-intentional content. Each platform lends itself to a specific kind of communication and style.
It takes more time and intention, but creating platform specific content will be exponentially more engaging than simply uploading your lives Sunday sermon onto every platform.
One of the frustrations I feel sometimes as a Pastor is the amount of work that goes into the study and writing of a sermon, and I preach it on Sunday, and it’s gone. Meanwhile, I know that there is a massive audience of Millennials and Gen Z that I can reach online that are not in a physical church building - and I want to get more effective at getting helpful content to them. I have discovered our sermon writing can be used strategically to give our ideas more avenues of expressions.
Here are some ways you can take a sermon, and repurpose it to be platform-specific content.
1. Custom Blog post.
This shouldn’t just be a copy and paste of your sermon notes. Remember – it is repurposing. Can you take your sermon notes, and write a 300-500 blog post from the message? Here's mine from this week called A solitary Broom Tree and our cultural moment.
2. Re-recording your Sunday sermon in a studio.
Capture the big idea of the sermon. Make it conversational and less preachy (as if you were talking to one person over coffee), try and make eye contact with the camera, and don’t do it on a church stage. Length – 3minutes – 15minutes depending on which platform.Here's mine from this week.
3. Online courses.
This takes more work and is more of a serious project. But recently I took some of the content I have developed over the last 10 years on marriage, edited it, wrote some new additions, and used it to record a short but high quality marriage course that was recorded specifically for people to watch on their phones.
What other ways can we repurpose our sermons to be platform-intentional content?