Updated: Mar 28, 2019
In a superficial culture, depth is attractive.
The idea that to reach Millennials and Gen Z we need better branding or a new website is really a misread on what these generations actually want. They have been marketed and advertised to at an unprecedented rate their entire lives.
So what do they want? Depth.
Remember: What you use for attraction, you must continue with for retention.
The big event, the social media campaign, the guest speakers, the giveaways - all the short term tricks - they may attract an initial crowd. And guess what that crowd will need to keep them happy - all the same things that you promoted to them to reach them in the first place.
If you use gimmicks, fads, or hype—you better keep that up every week. If you build the story of your church (or organisation) on being the it church, the cool church, or the image church, be warned that you can’t be those things forever. Fads fade away, and trends evolve.
So, here are some things that Millennials actually want more than a great event:
1: Bible teaching and basic doctrine
It may seem overly simplistic, but to lead a generation with no biblical background or common knowledge, the church must assume just that: that there exists a fundamental need to provide Bible teaching and basic doctrine. We must lay the foundation.
2: Practical life-help courses
On top of this foundation—basic Bible teaching and doctrine—provide content-driven courses and experiences to help Millennials learn and understand their place in life. With an attitude of questioning and an appetite to learn, Millennials and Gen Z can find answers to their questions within the church. With its content-driven courses and lessons, the church can provide something concrete and solid in a fluid, shifting world.
3: Authentic community
This doesn’t mean more small groups, more door greeters, or more social events. Those things may help, but authentic community needs to have an organic nature to it. A culture that fosters authentic community is less about programs, and more about an environment where people care for each other, engage beyond a Sunday, take on the responsibility to look after other’s needs, and is open to new people.
Ask, “Is the culture of this organisation relational?
Does it organically foster community?
If someone never engaged in a single program, would they still see the values of relationships and community expressed intrinsically in everything we do?”
A program cannot fix a cultural problem.
If this helps please share and comment and go to www.millennialswhitepaper.com together my book.